Book Review: Boss Moves by Myron Golden

“It’s easier to make a lot of money in a short period than to make a small amount over a long period.” — Myron Golden in Boss Moves Book

“Boss Moves by Myron Golden” is a goldmine for those who know Myron Golden and are seeking the secrets to building a highly profitable business. So, today, I will review the book Boss Moves, a book where Myron Golden shares business optimization and success secrets straight from the million-dollar roundtable.

Note: This million-dollar roundtable was organized by ClickFunnels and hosted by Myron Golden during Funnel Hacking Live 2021.

What is Boss Moves?

Boss Moves is all about making your business super successful. It teaches you four smart moves to make your business better. These moves can help you earn much more — we’re talking millions!

When you use these moves correctly, your business can start selling expensive stuff quickly.

The best part?

You get to keep a big chunk of the money you make.

Boss Moves shows you how to run your business so well that making lots of money becomes much more accessible.

BOSS Business Models

The BOSS business models talk a lot about four different types of business models. They are:

1. Wantrepreneur
2. Waltpreneur
3. Entrepreneur
4. Wealthpreneur

Let’s have a look at what they are:

Wantrepreneur: LV ✖ LP

Somebody who sells low-volume products with a low profit. It’s the worst business model out there. He disagrees with anybody doing that.

For example, someone who sells a few handmade crafts at a local market but barely makes any profit. That’s why they’re called wantrepreneurs — they want to be entrepreneurs but haven’t got the business model right.

Waltapreneur: HV ✖ LP

Named after Sam Walton from Walmart because he has a high volume but meager profit. It’s like in the UK — the ASDAs, the Tesco. They sell a lot of produce but only make a minimal profit for every item.

For example, an Amazon seller moves a lot of inventory but at slim margins. That’s a Waltapreneur.

Entrepreneur: LV ✖ HP

This is the most common type. That’s low volume and high profit.

For example, someone who sells luxury watches or high-end consulting services, and each sale brings in a significant profit.

Wealthpreneur: HV ✖ HP

This model is Myron’s favourite. It is when someone sells in high volume and makes a high profit.

For example, a software company that sells millions of licenses at a high-profit margin or a franchise that scales massively with each outlet being highly profitable.

He goes into that much more depth about all the different types of business models.

The BOSS Business Markets

What are they?

Commodity markets: Commodity markets are places where you can basically find the raw materials or daily-use items that you need. These prices are based on demand, and you don't really control the price.

Middle-Mass markets: This market consists of oversized items like cars, houses, etc., but you can pick them up in different places. This market has either depreciating growth or boosting growth. They can be profitable too.

Premium markets: The only one that Myron wants to be in is premium markets. You find here premium buyers who look for value, not price. You set the price, not somebody else down the road, like in the other two. You can make a huge profit by setting the price on your mark while showing the real value.

Four Moves Every Single Business Owner Must Master

1. Lead generation
2. Lead conversion
3. Customer ascension (sending them up your value ladder)
4. Customer retention (how to keep them for as long as possible as a customer)

Let’s dive into those four moves as well.

Lead Generation

Lead generation is a crucial part of any business. Suppose you generate 100 leads in your business, and your conversion percentage is just 10%.

You have to generate 100 leads in your business to get 10 customers.

If you want to convert more customers, like 20 customers, you must generate 200 leads.

Based on that, you will know how many leads you need to generate to reach your desired outcome.

If your goal for a particular month is ten customers, you must generate 100 leads.

If your goal is 20 customers, you must generate 200 leads.

Lead Conversion

Suppose you don’t want to generate more and more leads; 100 leads are sufficient for you.

But you still want to convert more customers, like 20 customers.

You must increase your lead conversion percentage from 10% to 20%.

There are various methods to increase your conversion percentage, such as improving your sales process and communication skills.

If you increase your lead conversion percentage to 20%, you can get 20 customers out of just 100 leads.

Customer Ascension

You have likely heard the term “once a customer, always a customer.”

You must be ready with your next ascension offer.

You can offer group coaching if someone opts for your recorded course.

If someone opts for group coaching, you should be ready with your one-on-one coaching program.

You should have ascension offers so that your customers remain lifelong clients.

Customer Retention

How can you retain your customers?

If you are an agency that provides website development services, you can give your affiliate a link for domains and hosting.

If your clients use these tools, you can also provide affiliate links for funnel builders and email autoresponders.

This way, your customers will keep using those tools, and you will earn recurring commissions.

Another model you can use is subscription-based, like Netflix and Amazon.

They have monthly subscription plans, generating recurring income from a particular segment of customers.

Once you have generated the leads, you can convert them into your subscription-based services, ensuring a steady income.

Best Piece of Business Advice

Myron advises that one should always start by selling a high-ticket offer.

This is different from what other experts or entrepreneurs say.

They believe that starting with a low-ticket offer and sending them up your value ladder is the best idea.

While this strategy can work, there’s something important to understand.

Let’s say someone has a burning problem they want to solve immediately.

Why should they start with smaller solutions if it’s the core issue?

The person has a big problem and wants a complete solution.

So, you present a high-ticket offer, telling them you will solve their problem and deliver results.

If you only offer a small solution for a burning problem, it won’t lead them where they want to be.

Let’s say a person is struggling to make sales in their business, and you offer a course on getting more leads.

It doesn’t fully address their issue. They need a complete solution to achieve sales and profit.

You need to guide them thoroughly, and that’s why you need to create a high-ticket offer.

Myron Golden explains that people buy high-ticket offers because of their value.

Price is never an issue; you have to communicate the value you are providing.

For example, if someone has a heart problem, they will seek out the best cardiologist, not a general practitioner from a clinic.

Because they know the value of the cardiologist, they want the best treatment and are willing to pay for it, even if it is expensive.

This concept applies to high-ticket marketing and selling as well.

He goes into more detail about that, and I highly recommend you buy and read the book.

Learning Process

He talks a lot about the four stages of learning. The four stages of the learning process are:

1. You learn about the thing
2. You learn the thing
3. You learn how to do the thing
4. You get to do the thing

You haven’t learned it until you get to do the thing.

So, those are his four stages of learning.

Then he says you’ve got to become a master at that one thing.

And the only way to become a master is by doing it.

You can’t read a book and then say, “Yeah, I know how to do it.”

You have to do it, and to master it, you have to be able to do it just like tying shoelaces while walking down the street.

You’ve got to be able to do it without thinking.

So that is what he calls a master expert at that one thing.

He goes into a lot more depth about that.

He also frequently discusses the Bible.

There are many different things about the Bible and how he got everything — his knowledge that he knows — he’s taken it from the Bible, but then used it in today’s world.

Review of the Book

This book was an excellent read.

I read it in two days because I wanted to finish it and enjoyed it.

Myron discusses the content of his speeches at Funnel Hacking Live and some of his roundtable events.

The book transcribes one of his live speeches into written form.

If you have listened to or watched any of Myron Golden’s speeches at Funnel Hacking Live, you will realize that the book is just the written version of the talk.

These speeches may cost you $2000, highlighting the book’s value.

The Boss Moves book is a core product offer that leads you to his Ascension offer, “Make More Offers Challenge.”

From the challenge, he will offer you his premium programs. This will allow you to work closely with him and make him your mentor.

You can even join his one-on-one program if you meet the criteria.

He elevates you up his value ladder through his book. I love all of his offers, but the ones I purchased are the Boss Moves Book, From the Trashman to the Cashman book, and the Make More Offers Challenge.

Myron always says he creates everything to help you sell more because you can buy his programs if you sell more.

And it’s true. I read his Boss Moves book, implemented its teachings, made some cash (not much), and then applied what I learned in the Make More Offers Challenge.

Recommendation

Do I recommend this book?

Sure, I do. It’s good. Check it out.

Within a couple of days, you’ll have it in the bag. The book costs $29 plus a shipping charge. If you are in the US, the shipping charge might cost you less, but it might cost a little more if you are outside the US.